Architecture meets ease, mapped in wool across your floor.

Urban Blueprint reads like a floor plan caught mid-sketch — an ivory field crossed by black and charcoal lines of varying weight, some bold and unbroken, others thin and measured, with small clusters of hatching and a few solid blocks of black anchoring the composition. The effect is architectural without being cold, more like a designer's working drawing than a rigid grid. It suits a living room or study where you want visual interest that still reads calm, especially against simple furniture that lets the linework do the talking.

Every line here was placed by hand. Farsh Mahal's craftsmen handtuft each rug from 100% wool, building up pile section by section so that a pattern this precise — thin parallel stripes next to broad open fields — holds its shape and definition over years of use. It's a technique refined over generations in India, and it shows in how cleanly each edge sits against the next.

WHY YOU'LL LOVE IT

• Asymmetric linework adds architectural interest without overwhelming a room

• Neutral ivory base keeps the palette flexible for most color schemes

• 100% wool construction offers a soft, substantial feel underfoot

• Handtufted pile holds crisp pattern edges wash after wash of daily life

• Works equally well as a grounding piece in a study or a statement in a living room

THE DETAILS

• Material: 100% Wool

• Construction: Handtufted

• Origin: Handcrafted in India